News & Insights | Amrop Romania

Hyper-personalization in Retail: Strategy vs Morality

Thu, 19 Mar 2026 15:00:00 Z

Oana Ciornei - Managing Partner Romania

Hyper-personalization is shaping the future of retail - fast. Consider Sephora: through AI-driven skin diagnostics, tailored product recommendations, loyalty data integration, and seamless online-offline journeys, the brand has transformed personalization into a core competitive advantage. Beauty is no longer just about product; it is about curated experience.

And it is not just a technical question – but a strategic and moral one.

The Returnee Effect: Interview with Oana Laza, Imperial Brands

Wed, 03 Dec 2025 12:00:00 Z

How Global Experience Elevates Consumer & Retail Leadership

Romania is welcoming back a powerful wave of Consumer & Retail leaders, professionals who built their expertise across continents and are now choosing to return home. In this interview series, Oana Ciornei, Managing Partner at Amrop Romania and Amrop Board Member, speaks with executives whose international journeys have reshaped how they lead, how they think, and how they contribute to one of the country’s fastest-evolving sectors.

These returnees bring back far more than global exposure. They carry with them the experience of navigating complex transitions: new roles, new countries, new cultures, and new personal realities. This breadth of change builds resilience, sharpens perspective, and accelerates leadership maturity in ways few other career paths can.

In this first discussion, Ciornei speaks with Oana Laza, Head of IT – Global Consumer Office and Enabling Functions  at Imperial Brands.

The Road to the Boardroom

Wed, 26 Nov 2025 12:00:00 Z

Family-owned businesses | CEE perspectives – The trusted leadership advisor

Fri, 19 Sep 2025 09:08:18 Z

Family-owned businesses | CEE perspectives | Welcome to the Family

Mon, 08 Sep 2025 09:00:14 Z

Family-owned businesses | CEE perspectives on CULTURE

Mon, 01 Sep 2025 12:00:00 Z

Finding the Leaders for What’s Next for Family-owned businesses | CEE perspectives

Wed, 02 Jul 2025 08:44:15 Z

Amrop CEE Perspectives on Family-owned Businessess

Tue, 06 May 2025 12:00:00 Z

Part 1 - LIFECYCLE

Family businesses are a powerful economic force in the CEE, accounting for around half of private sector employment. Like other businesses, they are addressing digitization, sustainability and ESG. But the lifecycle of a family-owned business raises specific challenges: succession, shifts in finance and ownership, governance and in many cases, the leap to listed status.

Family-owned Businesses - A Human Story: Part 2

Thu, 24 Apr 2025 15:19:00 Z

Family-owned Businesses - A Human Story: Part 1

Thu, 20 Feb 2025 11:21:17 Z

The Meaning of Work: A Global Study

Thu, 23 Jan 2025 13:57:57 Z

Survival of the Fittest: How C-suite Roles Are Evolving - The CFO

Thu, 25 Jul 2024 12:00:00 Z

Part Three | The CFO

There has been a steady evolution in the CFO role: from ‘bean counter’ to ‘business strategist’. Today’s fittest are guided by wise and purposeful leadership, working with the CEO. But a volatile operating context is setting the CFO at the epicenter of a risk storm, and regulatory and ESG reporting are proving burdensome.

In the finance domain, the CFO role is still by far the most sought-after. Although an accounting background remains the most common, it is not the only track. Looking forward, the CFO will remain a top contender for the CEO role, even if the succession slate is broadening to other CXOs. What will the CFO For What’s Next look like? What factors determine the survival of the fittest?

Survival of the Fittest: How C-suite Roles Are Evolving - The CIO

Mon, 17 Jun 2024 08:49:12 Z

Part Six | The CIO

The past four years have seen major turning points in the CIO role. The cloud and cyber-security. Remote working and big data. AI and automation. These all occupy the widening agenda of tech leaders. And the agenda is evolving fast: business agility has accelerated thanks to a dwindling reliance on traditional ERP systems and mainframe implementation. Today’s Chief Information Officers (and equivalents) are running a marathon. What factors are determining the fittest Leaders For What’s Next?

Key Questions

How has the role of the CIO evolved over 10 years?
What are the key performance factors?
What functions do the different role species perform?
How can organizations hire the fittest CIO?

Survival of the Fittest: How C-suite Roles Are Evolving - The CHRO

Wed, 12 Jun 2024 12:00:00 Z

Part Five | The CHRO

Strategist, business partner, right hand of the CEO and coach to the C-suite. Spearheading an agenda that is now central to organizational success: building a great place to work based on a compelling vision, sustainable purpose and vibrant culture. The future for the CHRO looks bright as the evolutionary process unfolds. But progress is still uneven.

Key questions:

How has the human role domain evolved over 10 years?
What are the growing responsibilities for CHROs? How healthy is the current state of evolution?
How are the relationships between the CHRO and other C-suite roles evolving?
Is there a case for more specialist C-suite roles in the human domain?
How can organizations hire the fittest CHRO for What’s Next?

Survival of the Fittest: How C-suite Roles Are Evolving - The CEO

Wed, 03 Apr 2024 14:11:55 Z

Survival of the Fittest: How C-suite Roles Are Evolving

Mon, 04 Mar 2024 15:42:13 Z

A Case of Sustainability in Leadership: Pharma

Wed, 13 Dec 2023 14:52:11 Z

How Amrop secured a sustainability change leader for an ambitious pharmaceutical company.

One of the world’s largest industries, pharma underpins the health not only of people but of entire economies. Today the sector is being forged by a series of big structural factors: post WWII infrastructure, an ageing population, a lingering focus on curing rather than preventing disease.

There is an overriding need for a holistic approach to health, with government and industry working hand in hand.

Digitization on Boards 6: Key Insights

Wed, 13 Dec 2023 12:00:00 Z

CIOs and CISOs: Managing tensions and working together effectively

A conflict of competing priorities can exist in any reporting structure, but the tension between the priorities of enabling business objectives through technology and maintaining a robust security posture can be especially challenging when it comes to CISOs reporting to CIOs. Many work together effectively and have found a way of balancing tech enablement and security, while some CISOs have said they will never report to a CIO again.

Led by Job Voorhoeve, leader of Amrop's Global Digital Practice, together with Jamey Cummings, Partner at JM Search, we spoke to a number of CIOs and CISOs about their approach to managing these often competing priorities and relationships. They talked about the pros and cons of direct reporting lines, ways of addressing the tensions, and the governance standards needed to ensure that a cybersecurity framework aligns with organizational goals and industry security requirements.

Explore the key insights derived from the study.

Wise Decision-Making: Stepping Up to Sustainable Performance

Fri, 08 Dec 2023 10:32:18 Z

An ambiguous, complex business environment. An inter-connected world. A society switched-on 24/7 to corporate errors. The life of a leader has never been tougher. And despite the best efforts of many, trust remains fragile. Leadership today is filled with difficult social, environmental and ethical dilemmas.

Based on the input of 363 business leaders, this global Amrop study gauges the current health of leadership decision-making, to support the journey from smart to wise.