The consumer and retail sectors in Saudi Arabia have been facing a combination of unprecedented challenges in the face of pronounced market shifts, including digitization, globalization and demographic changes.
Half of the Saudi population is under the age of 35; Saudi Arabia is a young country with high digital awareness. The already digitally literate society combined with the COVID-19 pandemic created the perfect storm that led to a nationwide adaptation of omni-channels and made cashless payments in Saudi Arabia exceed cash payments for the first time in 2021. Traditional Consumer and Retail companies that are not adapting to the consumer’s ever-changing habits are falling behind and struggling to recover. Transformations are affecting the industry in many forms: digitalization, globalization, maturing economies, emerging markets, consumer behaviour, and more.
Because more than half of retail sales generated in Saudi Arabia are from traditional grocery stores, the industry is veering towards local manufacturing. The Kingdom plans to maintain security by creating an ecosystem that can handle manufacturing FMCG locally, adding another layer to the sector revolution.
Our Approach
Within this increasingly complex, volatile environment, companies need leaders who can flex and change to be in the best position to spearhead performance and growth. Competition is intense to attract leaders who are truly able to pave the way in helping companies redefine themselves – and to do so for the long term.
Our team has deep insights into the people challenges facing specific market segments - enabling us to identify the talent solutions that will fit each client’s unique culture, structure, business and strategic goals.
